Camera World Shaken by Price Hikes, 100MP Launches, and Leaks Galore in Late August 2025
American camera buyers were hit with déjà vu at the end of August, as multiple brands announced price hikes tied to import tariffs. Fujifilm confirmed that effective August 30 it raised U.S. prices across “all products” for the second time in a month, citing “volatile market conditions” and the new baseline 15% import tariff imaging-resource.com. In a statement, Fujifilm said it had “made the business decision to further adjust prices to accommodate for these global changes” imaging-resource.com. This follow-up increase comes on the heels of Fuji’s roughly 10–15% uptick on many models at the start of August dpreview.com dpreview.com. According to DPReview, popular Fuji cameras like the X-T5 jumped from $1,899 to $1,999 and the 102 MP GFX100S II rose from $5,499 to $5,699 as the new prices took effect dpreview.com dpreview.com. Some high-demand items such as the X100VI remained steady after an earlier 12.5% hike, presumably since they had already been marked up at the start of the month dpreview.com dpreview.com.