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Trends News 28 June 2025 - 10 July 2025

MarTech Industry News & Trends (June–July 2025)

MarTech Industry News & Trends (June–July 2025)

The number of MarTech solutions grew to 15,384 in 2025, up 9% from 14,106 in 2024 per Chiefmartec. MarTech has achieved roughly 100× growth since 2011, with AI-native startups flourishing as legacy products consolidate or exit. Only 25% of marketers report well-integrated tech stacks while 96% are satisfied with their tools, highlighting ongoing data integration challenges. Snowflake and Acxiom announced a strategic partnership to build an AI-powered marketing data environment using first‑party data at scale. Salesforce released Agentforce 3, adding 200+ pre-built actions, a new Command Center, updated architecture, and Slack Channels for AI-assisted collaboration. Adobe expanded GenStudio with Firefly-powered
10 July 2025
Major ZTNA News and Trends – June & July 2025

Major ZTNA News and Trends – June & July 2025

On June 10, 2025, Cisco Live announced Universal ZTNA and AI-Era Security, including Universal Zero Trust Network Access that authenticates users, devices and AI agents, plus Hybrid Mesh Firewall and Splunk integrations. At Zenith Live on June 3, 2025, Zscaler unveiled the Zero Trust Everywhere Suite with Zero Trust Branch, Zero Trust Gateway for Cloud Workloads, AI-driven microsegmentation, a B2B Zero Trust Exchange, and disposable jumpboxes for contractors. DefensX announced its Premium+ Browser ZTNA on June 8, 2025, turning any modern browser into an enterprise-grade secure access platform with phishing-resistant authentication, identity protection, web threat isolation and data loss prevention.
10 July 2025
Tech News Today: The Biggest Stories in Technology, Science, and Innovation (July 9, 2025) / Updated: 2025, July 9th, 00:00 CET

Tech News Today: The Biggest Stories in Technology, Science, and Innovation (July 9, 2025) / Updated: 2025, July 9th, 00:00 CET

A new axion Dark Energy (aDE) model from Cornell and Shanghai Jiao Tong University predicts the universe will start contracting in about 7 billion years and collapse in roughly 33–34 billion years. Amazon Prime Day 2025 runs July 8–11, 2025, with US online sales forecast at $23.8 billion and record discounts on Apple, Samsung, Google, Lenovo, and OnePlus. OnePlus Nord 5 and Nord CE5 smartphones launch with the Nord 5 featuring Snapdragon 8s Gen 3, a 6.83-inch 144Hz OLED display, up to 12GB RAM, and a 5200mAh battery; the Nord CE5 uses the MediaTek Dimensity 8350. NVIDIA’s AI hardware leadership
9 July 2025
10 Game-Changing Tech Trends for 2025 Every Industry Must Watch

10 Game-Changing Tech Trends for 2025 Every Industry Must Watch

Agentic AI enables autonomous agents that plan and act on a user’s behalf, with Gartner projecting that at least 15% of day-to-day work decisions will be made autonomously by 2028. AI Governance Platforms provide bias detection, model explainability, usage tracking, and policy enforcement, with Gartner forecasting that by 2028 organizations using them will achieve about 30% higher customer trust and 25% better regulatory compliance scores. Disinformation Security covers deepfake detection, brand protection, and continuous identity verification, with Gartner predicting that by 2028 50% of enterprises will have anti-disinformation technologies in place. Post-Quantum Cryptography uses quantum-resistant algorithms such as CRYSTALS-Kyber and
7 July 2025
Digital Marketing Unleashed: 2025’s Top Online Strategies, Tools & Must-Know Trends

Digital Marketing Unleashed: 2025’s Top Online Strategies, Tools & Must-Know Trends

Over 5.24 billion people use social media worldwide. 72% of overall marketing spend now goes into digital channels. Global digital advertising and marketing investments reached $667 billion in 2024 and are projected to approach $786 billion by 2026. Approximately 49% of businesses say organic search provides the best marketing ROI, and 33% of internet users discover new brands via search. Email marketing yields $36–$40 in revenue per $1 spent, equating to a 3600–4000% ROI. Pay-Per-Click advertising delivers about $2 in revenue for every $1 spent (200% ROI), with Google Ads and Facebook as top platforms. In 2024, 29% of marketers
Tech News Deep Dive: July 2025’s Biggest Stories and Trends / Updated: 2025, July 6th, 00:00 CET

Tech News Deep Dive: July 2025’s Biggest Stories and Trends / Updated: 2025, July 6th, 00:00 CET

Samsung announced global launch of the Galaxy Z Fold 7 and Galaxy Z Flip 7 for July 9, 2025, with IP48 durability, user-replaceable batteries, and the Fold 7 offering a 16GB RAM option and a 4,272mAh battery. Leaks indicate the iPhone 17 Pro Max will include a 5,000mAh battery, enabling about 35 hours of battery life, and feature a slightly thicker body plus design tweaks like a repositioned Apple logo and a modified MagSafe ring, potentially switching from titanium to aluminum. NVIDIA’s RTX 5090 is expected to deliver top-tier performance, but reports warn of a 25%+ rendering and video editing
6 July 2025
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Internet Access in the Netherlands: 2025 Status and Outlook

Internet Access in the Netherlands: 2025 Status and Outlook

By early 2025, fiber is available to over 7–8 million of about 9.3 million Dutch households, roughly 75–85% coverage. Fiber take-up reached about 3.2 million lines by end-2024. DSL is rapidly being phased out as KPN replaces copper with fiber and piloted copper network shutdowns in areas where fiber is live. Cable networks cover roughly 89% of homes with DOCSIS 3.1 in 2022, and Ziggo passes about 90% of homes. Ziggo plans to implement DOCSIS 4.0 by mid-decade, enabling multi-gigabit speeds up to about 8 Gbps on cable. Many fiber networks offer open access wholesale, allowing numerous ISPs to provide
3 July 2025
Major AdTech Developments – June & July 2025

Major AdTech Developments – June & July 2025

GroupM trimmed its 2025 global ad revenue growth forecast to about 6%, down from 7.7%, with total ad revenue expected around $1.08 trillion in 2025. Magna projects 2025 global ad revenues at $979 billion (up 4.9% vs. 2024), with retail media and search rising about 8% to $359 billion to offset declines in legacy media. Meta plans to enable brands to create and target ads with AI by 2026, while analysts warn AI-driven search interfaces could erode traditional keyword-based search revenue. DoorDash announced the $175 million acquisition of Symbiosys in June 2025 to enhance its retail media ads business, while
The State of Artificial Intelligence: July 2025 / Updated: 2025, July 2nd, 00:01 CET

The State of Artificial Intelligence: July 2025 / Updated: 2025, July 2nd, 00:01 CET

Meta launches Meta Superintelligence Labs (MSL) to pursue AGI and superintelligence, led by Alexandr Wang, recruiting top talent from OpenAI, Google DeepMind, and Anthropic with leadership compensation reportedly up to $300 million over four years and unifying Llama models under MSL. Microsoft unveils MAI Diagnostic Orchestrator (MAI-DxO), achieving 85.5% accuracy in diagnosing complex medical cases—four times the rate of experienced physicians—by orchestrating multiple LLMs to simulate a panel of experts. China deploys Tianli Qiming AI Study Companion, the first large-scale campus AI model for education, now deployed in 107 schools serving 250,000 teachers and students, enabling personalized learning and breaking
2 July 2025
The State of AI in 2025: Power Struggles, Societal Shifts, and the Road Ahead / Updated: 2025, July 1st, 00:00 CET

The State of AI in 2025: Power Struggles, Societal Shifts, and the Road Ahead / Updated: 2025, July 1st, 00:00 CET

In 2025 Meta launched Meta Superintelligence Labs led by Alexandr Wang (ex-Scale AI CEO) and Nat Friedman (ex-GitHub CEO), aiming to reach artificial superintelligence, backed by a $29 billion investment in AI data centers and a 49% stake in Scale AI, even as the Llama 4 model underperformed. Apple is reportedly considering replacing its in-house Siri AI with third-party models from Anthropic or OpenAI to catch up with Gemini and ChatGPT, while seeking custom LLMs that run on Apple silicon with strong privacy protections, with no final decision yet. Microsoft unveiled the MAI Diagnostic Orchestrator (MAI-DxO), an AI system that
1 July 2025
Blockchain Technology Comprehensive Report 2025: Background, Evolution, Trends & Future Outlook (26th of June 2025).

Blockchain Technology Comprehensive Report 2025: Background, Evolution, Trends & Future Outlook (26th of June 2025).

In 2008, Satoshi Nakamoto published the Bitcoin whitepaper, and in January 2009 Bitcoin’s genesis block was mined. The 2016 DAO hack on Ethereum triggered a hard fork. Vitalik Buterin proposed Ethereum in 2013, and the Ethereum Frontier network went live in July 2015, introducing smart contracts. By 2019, Walmart deployed a food traceability system using IBM Food Trust built on Hyperledger Fabric. Amazon launched Amazon Managed Blockchain on AWS in 2019. Ethereum’s Merge in 2022 switched from proof-of-work to proof-of-stake, reducing energy use by about 99.95%. Christie’s sold a digital NFT artwork for $69 million in 2021, highlighting mainstream NFT
28 June 2025
June 2025 Crypto Market & Blockchain Industry Report: Mid-Year Trends and Outlook

June 2025 Crypto Market & Blockchain Industry Report: Mid-Year Trends and Outlook

Bitcoin hit a record high of about $112,500 on May 22, 2025, traded around $106,000–$110,000 in June, and held roughly 60% of total crypto market capitalization by mid-June. Total crypto market capitalization surpassed $3 trillion for the first time since late 2021, peaking near $3.4 trillion in June 2025. Ethereum’s Pectra upgrade went live on May 7, 2025, adding 11 EIPs—including EIP-7702 for account abstraction and EIP-7691 for increased data throughput—while boosting Layer-2 capacity and staking efficiency. Solana’s Firedancer validator client moved to testnet/early mainnet deployment in 2025, with stress tests showing 600,000+ TPS and Solana’s TVL doubling in H1
28 June 2025
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