Today: 27 June 2026
Disney Stock Holds Near $100 With Summer Trade in Focus
27 June 2026
2 mins read

Disney (NYSE:DIS) slumps $9 billion with Toy Story 5 close to $400 million

New York, June 27, 2026, 17:02 EDT

  • Disney finished Friday’s session at $98.79, rising 0.75% for the day, but still down 3.57% for the week. Trading volume was 149% of its 65-day average.
  • Between June 18 and Friday, the stock gave up around $8.9 billion in equity value. “Toy Story 5” reached $398.8 million worldwide by June 26. The Wall Street Journal
  • Traders are looking at four standard NYSE sessions this week before markets close July 3 for Independence Day. Disney’s 75-cent dividend hits ex-dividend June 30.

Disney shares closed at $98.79 on Friday, gaining 0.75%. The S&P 500 edged down 0.05%. Trading volume for Disney hit 13.92 million, which was 149% of its 65-day average, according to MarketWatch. The U.S. cash equity market was closed Saturday.

Disney gave up ground this week. Shares closed at $98.79 after finishing at $103.89 on June 18, the final trading session before the Juneteenth market holiday and the U.S. opening of “Toy Story 5.” With 1.74 billion shares out, according to MarketWatch, the drop wipes out about $8.9 billion in equity value. That’s despite a small bounce on Friday. The Wall Street Journal

Walt Disney’s new film, out in the U.S. on June 19, pulled in $248.2 million at home and $398.8 million global box office by June 26, data from The Numbers showed. The opening weekend haul was $159.7 million.

The drop in the stock makes the move clear. Shares have lost equity value about 22 times bigger than the film’s total worldwide gross so far since the pre-release close. This isn’t a measure of profit. It shows one big theatrical hit isn’t enough to shift the stock story quickly.

Disney’s (DIS) shares had a rough week. The stock dropped Monday, rebounded Tuesday, and dropped again Wednesday and Thursday before clawing back on Friday. Trading volume for all five days totaled around 70.1 million shares, about 1.5 times the usual five-day pace based on Friday’s 65-day average.

Disney CEO Josh D’Amaro hit 100 days in the job, The Wall Street Journal said Saturday, noting he already visited ESPN, Pixar, and Shanghai Disneyland. D’Amaro has begun reorganizing Disney, the Journal reported.

D’Amaro told investors in May that Disney+ sits “right at the center” of plans to build a more connected experience for consumers. He said ESPN is heading for “a stronger direct-to-consumer future.” The Walt Disney Company

Disney’s top parks exec, Josh D’Amaro, told Reuters after the latest results that he’s looking for around 12% adjusted EPS growth in 2026 and sees double-digit gains in 2027. CFO Hugh Johnston said streaming revenue is now twice the size of Disney’s legacy TV, which he called “smaller and smaller every quarter.” Reuters

Disney is feeling the hit from higher gas prices, Johnston said. The company’s domestic theme-park attendance dropped, pointing to fewer international guests and more competition from Universal Epic Universe in Orlando.

Disney’s movies still help its brand, streaming, and parks, but the market is focused on the bigger picture—earnings, capital returns, and TV changes. At Friday’s close, Disney’s market cap was $171.55 billion. “Toy Story 5” has pulled in worldwide ticket sales so far equal to just 0.23% of Disney’s equity, before the company splits revenue or pays marketing and taxes. MarketWatch

Short week for traders with the NYSE shut on Friday, July 3, for the Independence Day holiday. Core hours hold steady at 9:30 a.m. to 4:00 p.m. ET. Disney is set for a 75-cent dividend, ex-div date June 30.

Iwona Majkowska is a financial markets journalist at TS2.tech, specializing in stocks, artificial intelligence and technology. A graduate of the Warsaw School of Economics, she previously worked in equity research and financial analysis before focusing on market reporting. Her daily coverage helps investors follow major developments across U.S. and global markets.

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