NEW YORK, July 3, 2026, 15:04 (EDT)
- Ford closed Thursday at $13.36, off 2.05%. The stock dropped 5.4% for the short holiday week, while the S&P 500 (INDEXSP:.INX) gained 1.8%.
- The stock market in the U.S. was closed Friday for Independence Day observed.
- Ford said Q2 U.S. sales dropped 10.3% to 549,200 vehicles. EV sales slid 40.7%, and hybrids were down 20.0%.
- Ford reports Q2 earnings on July 28 after markets shut.
The New York Stock Exchange closed on Friday, so Ford Motor Company NYSE:F had only four sessions this week. The stock dropped each day from Monday to Thursday, ending the week down 5.4% from last Friday. That’s about 7 points worse than the S&P 500 (INDEXSP:.INX).
| Security | Thursday close | Thursday move | Week move |
|---|---|---|---|
| Ford Motor Company NYSE:F | $13.36 | fell 2.05% | dropped 5.4% |
| General Motors Company NYSE:GM | $76.00 | up 0.64% | down 2.7% |
| Tesla Inc. NASDAQ:TSLA | $393.45 | lost 7.49% | added 3.6% |
| S&P 500 (INDEXSP:.INX) | 7,483.24 | flat | up 1.8% |
Week move is measured from the June 26 close to the July 2 close.
Ford shares slid after the company said July 2 that U.S. sales dropped 10.3% in Q2 to 549,200 vehicles, from 612,095 the year before. Reuters linked the drop to fewer F-150s on dealer lots. Ford blamed discontinued models and a 69% plunge in sales to rental car companies.
| Ford Q2 U.S. sales line | Units | Year-on-year change |
|---|---|---|
| Total vehicles | 549,200 | -10.3% |
| Internal combustion | 486,291 | -8.1% |
| Total electrified vehicles | 62,909 | -24.1% |
| Electric vehicles | 9,746 | -40.7% |
| Hybrid vehicles | 53,163 | -20.0% |
| F-Series | 197,900 | -11.0% |
The problem for the stock is that mix. Ford wants the market to focus on its higher-margin trucks, SUVs, commercial vehicles and software, instead of just units sold. But the Q2 table had soft numbers for F-Series and even weaker numbers for electrified vehicles—both key for investors tracking second-half profit.
Ford pushed back. The company said its June retail share rose by 0.2 point to 12.3%. Ford also said Q2 sales would have been up about 0.5%, if not for model changeovers and steady rental sales. Andrew Frick, who runs Ford Blue and Model e, said Ford will “lean into our strengths” and is set for its “second-half goals.” Q4 Public Company Data
Ford’s peer numbers didn’t help its case. General Motors Company NYSE:GM posted a 4.2% drop in Q2 U.S. sales to 714,896, which was less than half the fall Ford saw. Duncan Aldred, president of GM North America, said “customer demand is resilient.” Toyota Motor Corp. NYSE:TM said Q2 U.S. sales rose 1.1% to 673,971 and electrified models jumped 19.5%. “Our multi-pathway approach is resonating,” Toyota’s Andrew Gilleland said. GM News
Ford still needs the second half to make its full-year numbers work. In April, it bumped its full-year adjusted EBIT forecast to $8.5 billion to $10.5 billion. That breaks down to $6.5 billion to $7.5 billion in EBIT for Ford Pro, $4.5 billion to $5.0 billion for Ford Blue, and losses of $4.0 billion to $4.5 billion at Model e. CFO Sherry House said at the time the “path to higher margins is clear.” Q4 Public Company Data
Markets open Monday with a light company calendar leading up to the July 28 earnings release. Investors come in watching F-Series supply, Ford Pro paid software over 900,000 subscriptions, and if that 12.3% June retail share is enough to balance a Q2 unit slip the stock has already priced in.
