Adobe News Today (November 20, 2025): $1.9 Billion Semrush Deal, HUMAIN AI Partnership, and Market Reaction
Updated: November 20, 2025 Over the last 48 hours, Adobe has effectively redrawn its AI and marketing roadmap. From a $1.9 billion agreement to acquire SEO giant Semrush to a global AI partnership with Saudi-backed HUMAIN to build Arabic‑first generative models, the company has packed a month’s worth of strategy into two days. At the same time, investors and analysts are scrambling to price in what these moves mean for Adobe’s growth and profitability. Investing.com+3Adobe Newsroom+3Stock Titan+3 This roundup breaks down all major Adobe developments from November 19–20, 2025, and what they mean for marketers, creators, and shareholders. 1. Adobe