Duolingo Stock Drops Again as AI Growth Pivot Keeps DUOL Under Pressure
Duolingo shares dropped 2.8% to $95.35 Friday after the company forecast slower bookings growth and lower profit margins for 2026. Management is shifting focus to user growth, moving AI features to cheaper tiers and cutting ads, which could cost over $50 million in bookings this year. BofA Securities downgraded the stock, citing concerns over marketing. CFO Gillian Munson received 133,753 restricted stock units this week.