Costco Stock (COST) Today: Roth Downgrade Ignites Valuation Debate as Analysts Split on 2026 Upside
Costco shares fell about 1% to the mid-$870s on December 15 after Roth Capital Partners downgraded the stock to Sell and cut its price target to $769. Roth cited slowing membership growth, lower renewal rates, and decelerating traffic. TD Cowen maintained a Buy rating, highlighting Costco’s digital gains and investments in AI. Costco recently reported Q1 net sales of $65.98 billion, up 8.2% year-over-year.