Amazon (NASDAQ:AMZN) Jumps 15% Following AWS-Fueled Operating-Profit Rise of 78%

Amazon (NASDAQ:AMZN) Jumps 15% Following AWS-Fueled Operating-Profit Rise of 78%

NEW YORK, August 1, 2026, 10:06 EDT — Trading on U.S. markets has ended.

  • Amazon ended Friday at $271.58, rising 15.32% on the day, with a weekly increase of around 17.0%.
  • Amazon’s year-on-year rise in operating income was driven by AWS, which accounted for 77.9% of the total increase.
  • Expected capital expenditure for 2026 increased to $220 billion, as trailing free cash flow declined to a negative $7.6 billion.

Amazon’s surge on Friday was driven by factors beyond AWS’s 37% growth. The cloud division accounted for $6.46 billion of the $8.29 billion rise in Amazon’s operating profit.

Stock chart for NASDAQ:AMZN

This amounted to 77.9% of incremental profit, compared with 34.5% of incremental sales. For every additional dollar of AWS sales, around 57 cents in operating income was produced.

The split accounts for the market reaction. Amazon continues significant spending, yet AWS now demonstrates direct profit conversion.

Amazon Q2 report card — $ billions unless otherwise stated

MetricQ2 2026Q2 2025Change
Net sales$200.61$167.70up 19.6%
Operating income$27.46$19.17up 43.2%
Operating margin13.7%11.4%up 2.3 pts
AWS sales$42.23$30.87up 36.8%
AWS operating income$16.62$10.16up 63.6%
AWS operating margin39.4%32.9%up 6.5 pts
Advertising services$19.81$15.69up 26.2%

The cloud segment outperformed the overall company. AWS surpassed the $40.54 billion forecast from LSEG referenced by CNBC by 4.2%. Companywide revenue came in 2.1% above the $196.47 billion consensus projection.

Reported earnings come with a caveat. Pre-tax profits of $53.4 billion, primarily due to Anthropic, boosted earnings per share to $5.75.

Amazon’s sources of additional growth — $ billions
Figures based on company-disclosed segment data.

SegmentAdded salesShare of sales growthAdded operating profitShare of profit growthIncremental margin
North America$16.1149.0%$1.6119.4%10.0%
International$5.4416.5%$0.222.7%4.1%
AWS$11.3634.5%$6.4677.9%56.9%
Amazon total$32.90100.0%$8.29100.0%25.2%

Chief Executive Andy Jassy described AWS as “booming.” Amazon reported that its AI and chip divisions each surpassed a $25 billion yearly run rate, with both segments posting triple-digit growth. Amazon

Orders are placed well in advance. AWS backlog stood at $496 billion, rising from $364 billion in the previous quarter. Nearly all 2027 inventory and portions of what will be available in 2028 have been allocated.

Retail performance continued, with North America sales up 16%. Advertising revenue increased by 26% to $19.8 billion. Despite this, AWS remained the primary driver of additional profit.

Capital costs compared with committed demand

MetricLatest figureComparisonChange
Planned 2026 capital spending$220.0Previous plan: $200.0+10.0%
AWS backlog$496.0Q1 2026: $364.0+36.3%
Trailing operating cash flow$161.4Previous year period: $121.1+33.2%
Trailing net property purchases$169.0Previous year period: $103.0+64.2%
Trailing free cash flow-$7.6Previous year period: $18.2-$25.8 shift

“Amazon is earning the right to keep spending,” said Thomas Monteiro, senior analyst at Investing.com. However, cash outlays are still considerable. Over the past year, net property acquisitions have been greater than operating cash flow. Reuters

The cloud sector results were challenging. Microsoft delivered 43% growth in Azure revenue. Alphabet saw Google Cloud revenue climb 82%, a figure that was partly driven by increased sales of TPU systems.

Cloud platform comparison — most recent reported quarter
Incremental margins reflect year-on-year reported changes.

PlatformSegment revenueYear-on-year growthOperating marginIncremental margin
Amazon AWS$42.23 billion36.8%39.4%56.9%
Microsoft Intelligent Cloud$39.31 billion31.6%40.6%40.5%
Google Cloud$24.77 billion81.8%35.6%53.7%

AWS delivered both significant scale and margin, posting a 39.4% margin that was close to Microsoft’s larger Intelligent Cloud division. Google Cloud recorded a 35.6% margin. The comparison is approximate, given differences in reporting scope.

Amazon projected more stable performance for its third quarter, forecasting revenue growth between 9% and 12%. The outlook factors in an 80-basis-point headwind from foreign exchange. Absent the impact of Prime Day’s timing, sales would expand by almost four percentage points more.

Amazon forecasts for third quarter

MetricQ3 2026 outlookQ3 2025 actualGrowth indicated
Net sales$197 billion-$202 billion$180.17 billion+9% to +12%
Operating income$22.5 billion-$26.5 billion$17.42 billion+29% to +52%
Currency impact on sales growthRoughly -0.8 percentage pointNegative effect

Amazon advanced 17.0% over the past week. The S&P 500 increased 1.05%, with the Nasdaq climbing 1.59%.

Three major events are on the calendar for next week. Advanced Micro Devices will announce results after Tuesday’s market close. ISM services data is set to be published Wednesday, and July payrolls are due on Friday.

Risks: AWS expansion could slow ahead of revenue from added capacity. Rising memory prices might push capital expenditure higher. Persistently strong services inflation could increase yields, and slower hiring might weigh on retail consumption.

TS2 TECH • EXTENDED COVERAGE

Further analysis

Did Friday’s rebound restore the market’s upward trend?
The S&P 500 rose 0.70% to 7,489.72 on July 31. The Nasdaq gained 1.00%. Yet declining shares beat advancers by 1.3-to-one. The S&P remained 1.6% below its June 2 record. The rebound helped. Breadth stayed weak. Reuters
Are earnings strong enough to justify current prices?
With 61% of S&P 500 companies reporting, 86% beat EPS estimates. FactSet’s blended Q2 earnings growth reached 47.4%. Excluding Alphabet and Amazon, growth falls to 28.8%. The forward P/E is 19.6, versus a ten-year average of 19.0. Profits remain strong. The valuation cushion is thin.
How much upside does consensus still imply?
Reuters’ May 15–26 strategist poll put year-end 2026 at 7,620. That offers 1.7% from Friday’s close. FactSet’s July 31 bottom-up target was 9,060, roughly 21% higher. The forecasts use different horizons and methods. The gap is large. Reuters
Is Federal Reserve policy now the main near-term risk?
The Fed held rates at 3.50%–3.75% by a 9–3 vote. All three dissenters wanted a 25-basis-point increase. Core PCE inflation was 3.3% in June. Markets priced roughly 65% odds of a September hike. The ten-year Treasury yield closed near 4.71%. Higher yields pressure equity multiples. Federal Reserve
Is AI still the main catalyst—or the main volatility source?
Amazon jumped over 15% after its strongest quarterly revenue growth in four years. Microsoft rose 3% Friday after surging over 15% Thursday. Apple fell 7.4% on supply constraints. The chip index remains over 20% below its June 22 peak. Investors now demand visible AI returns. Reuters
What could move stocks next week?
July payrolls arrive August 7. Consensus calls for 83,000 jobs and 4.3% unemployment. FactSet says 136 S&P 500 companies report next week. A hot jobs print could lift hike odds. A weak one could revive growth fears. Reuters

Leokadia Głogulska is a financial and technology journalist at TS2.tech, covering stocks, artificial intelligence, space technology and global market developments. She graduated from Wrocław University of Economics and Business and previously worked in financial analysis before moving into business journalism. Her reporting focuses on helping readers understand the market trends, companies and technologies shaping the global economy.

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