Apple Eyes Anthropic Claude and OpenAI GPT to Reinvent Siri: Inside the Negotiations, Delays, and High-Stakes AI Gamble
Apple is weighing a dramatic shift away from its “build-everything-in-house” doctrine by licensing large-language models from Anthropic and OpenAI to power a rebuilt Siri—an about-face that underscores both the urgency of Apple’s AI catch-up plan and the scale of its recent missteps. Bloomberg first broke the story, and follow-on reports reveal protracted delays to Apple’s own models, high-level executive reshuffles, and early tests of third-party LLMs running on Apple’s Private Cloud Compute. Below is a deep dive into how we got here, what each prospective partner brings to the table, why Siri keeps slipping, and how analysts think this could reshape the iPhone ecosystem. Bloomberg reports that Apple “has talked with both companies about using their large language models for Siri” and asked them to train versions that can run on Apple’s infrastructure for internal testing. Bloomberg Reuters adds that the plan would replace Apple’s own Foundation Models and marks “a significant shift from Apple’s previous strategy of relying solely on in-house AI development.” Reuters
