JioStar makes a key sports-digital hire as its T20 World Cup 2026 push ramps up
Praveen Kumar has taken on the role of senior vice president and business head for sports digital and long-term value at JioStar, according to a LinkedIn announcement highlighted by MediaNews4U. “I’m happy to share that I’m starting a new position as Senior Vice President – Business Head Sports Digital & LTV at JioStar!” Kumar posted. The hire comes as JioStar ramps up its focus on cricket to boost digital viewership, with the ICC Men’s T20 World Cup 2026 just weeks ahead. JioStar holds the official broadcast and digital partnership for the India and Sri Lanka-hosted event.