Blackstone Names Tommy Fleetwood First Global Brand Ambassador as Wealth Management Push Heats Up
Blackstone named golfer Tommy Fleetwood as its first global brand ambassador as it targets wealthy individual investors, with private-wealth assets reaching $302 billion at end-2025. Fleetwood, ranked world No. 4, will wear Blackstone’s logo and appear at client events. The move comes as rivals like Carlyle expand in private wealth and U.S. regulators consider opening retirement plans to private assets.