Nu Holdings Ltd taps ex-TikTok executive Kim Farrell as Nubank steps up U.S., global push
Nu Holdings Ltd on Tuesday tapped Kim Farrell, who previously held roles at TikTok and Google, as its new global marketing director. The appointment puts a seasoned brand executive in place as Nubank looks to expand outside Latin America. Farrell will report directly to Cristina Junqueira, co-founder and head of the company’s U.S. operations, according to the company. Nu is pushing into a tougher stretch of its expansion, and the timing of the hire reflects that. Back in January, the company secured conditional approval from the U.S. Office of the Comptroller of the Currency to set up a national bank — a federal license that, with full sign-off, would open the door to taking deposits and issuing loans. Junqueira called the green light a “significant step” on the road to building a regulated U.S. arm.
