Amazon Stock Today (Nov. 11, 2025): AMZN Edges Higher as Amazon Ads Unboxed Debuts 315M‑Viewer Reach; Prime Video Adds The Game Awards & Soccer PPV
Amazon shares rose 0.4% to $249.30 in mid-afternoon New York trading. At its unBoxed 2025 conference, Amazon Ads said Prime Video now reaches 315 million ad-supported viewers monthly and launched new AI-driven ad tools. Daiwa raised its AMZN price target to $300, citing strength in ads, AWS, and retail. U.S. bond markets were closed for Veterans Day.