NRMA Insurance and Accenture Song Launch ‘Helping the Game We Love Continue to Thrive’ Cricket Campaign for 2025 Ashes Summer
SYDNEY – November 24, 2025 — As the 2025–26 NRMA Insurance Men’s Ashes Series gets underway, NRMA Insurance and Accenture Song have unveiled a major new brand platform designed to literally and figuratively shine a light on Australian cricket — from backyard nets to the biggest Test stage in the world. Wikipedia+1 Today, Branding in Asia became the latest outlet to spotlight the campaign, underscoring how the work blends storytelling, star players and community investments to keep cricket thriving in a changing climate and media landscape. Branding in Asia+1