Major AdTech Developments – June & July 2025
GroupM trimmed its 2025 global ad revenue growth forecast to about 6%, down from 7.7%, with total ad revenue expected around $1.08 trillion in 2025. Magna projects 2025 global ad revenues at $979 billion (up 4.9% vs. 2024), with retail media and search rising about 8% to $359 billion to offset declines in legacy media. Meta plans to enable brands to create and target ads with AI by 2026, while analysts warn AI-driven search interfaces could erode traditional keyword-based search revenue. DoorDash announced the $175 million acquisition of Symbiosys in June 2025 to enhance its retail media ads business, while