NEW YORK, January 1, 2026, 04:55 ET — Market closed.
Trump Media & Technology Group Corp (DJT) shares ended Wednesday up 5.3% at $13.24, a 67-cent gain from Tuesday’s close, after the company said it plans to distribute a new digital token to shareholders. U.S. stock markets are shut on Thursday for the New Year’s Day holiday.
The move underscores the Truth Social operator’s push deeper into crypto-linked products as Washington moves to broaden support for digital assets, including a new law passed in the summer and a pullback in enforcement actions. Critics have raised conflict-of-interest concerns, while the White House has said Trump’s business assets are managed by his children through a trust. The token is expected to run on the Cronos blockchain in 2026, Reuters reported.
For traders, the details matter: a “record date” — the cutoff date to own shares to qualify — often drives short-term positioning. Perks tied to holding stock can amplify volatility in retail-heavy names.
In a Dec. 31 filing, Trump Media said the distribution would be done in partnership with Crypto.com and would leverage the Cronos blockchain, a network used to record crypto transactions. CEO Devin Nunes said the company wants to implement a “first-of-its kind token distribution,” and it said more details would follow in the new year. SEC
Trump Media said each ultimate beneficial owner — the end investor who holds shares through a broker — would be eligible to receive one token per whole share once record dates are set. It said the tokens are not expected to represent an ownership interest and may not be transferable or exchangeable for cash.
The stock opened at $12.85 on Dec. 31 and traded between $12.82 and $13.80, with about 25 million shares changing hands, Investing.com data showed. DJT is down about 61% over the past year and has traded between $10.18 and $43.46 over the last 52 weeks.
The token announcement comes one day after the company’s Truth.Fi-linked rollout of five Truth Social-branded ETFs — exchange-traded funds that hold baskets of stocks and trade throughout the day — on the New York Stock Exchange, according to an SEC filing. The funds include TSSD, TSFN, TSIC, TSES and TSRS.
Earlier in December, Trump Media and TAE Technologies said they signed a definitive agreement to merge in an all-stock transaction valued at more than $6 billion, with the deal expected to close in mid-2026, pending shareholder and regulatory approvals.
Investors will be watching for the mechanics of the token rollout, including the record date, how brokers handle delivery, and whether the reward schedule is detailed enough to model. Early trading volume and assets gathered by the new ETFs are another near-term read on demand for the company’s fintech strategy.
Before the next session on Friday, traders will return from the New Year’s Day pause with the NYSE and Nasdaq reopening on Jan. 2, MarketWatch said. Sharp swings in major crypto prices could influence sentiment around DJT’s token plan.
On a technical basis, Wednesday’s $13.80 high is the first level bulls will need to clear, while $12.82 and $12.57 mark near-term support. A slide back through that zone would erase much of Wednesday’s pop.
