PepsiCo stock price jumps again as PEP backs Doritos price cuts with a $10 billion buyback
PepsiCo shares rose 2.5% to $166.85 by midday Wednesday after announcing up to 15% price cuts on U.S. snacks like Lay’s and Doritos. The company beat fourth-quarter forecasts with $29.34 billion in revenue and $2.26 core EPS, despite a 2% volume drop. PepsiCo reaffirmed 2026 growth targets and unveiled a new $10 billion buyback. CEO Ramon Laguarta cited affordability concerns and shifts in eating habits.