Salesforce Einstein GPT Unleashed: The Ultimate Guide to CRM’s AI Revolution
Salesforce launched Einstein GPT in 2023 as the first generative AI for CRM, integrating its own models with OpenAI’s GPT on live Customer 360 data. The platform offers role-based automation for sales, service, and marketing, with Slack integration and a Trust Layer for data security. Pricing ranges from $50 to $550 per user monthly. Customers report major efficiency gains, including RBC, Heathrow Airport, and SumUp.