AB InBev snaps up Live Nation UK beer deal, putting Budweiser and Stella Artois in the festival spotlight
AB InBev has signed an exclusive partnership with Live Nation UK, making its beer and cider brands the sole options at over 20 festivals and all Academy Music Group venues. Budweiser, Corona, San Miguel, and Stella Artois will feature at events including Reading & Leeds and London’s O2 Academy Brixton. AB InBev shares traded at 58.88 euros, up 28% year-on-year, but analysts cited debt and execution risks.