Netflix stock in focus as record NFL Christmas streams land ahead of key earnings
NEW YORK, January 1, 2026, 10:10 ET — Market closed. Netflix shares will get their first chance to react on Friday after the streaming company said its Christmas Day National Football League broadcasts set U.S. viewership records, underscoring its push into live programming and advertising. https://www.reuters.com/business/media-telecom/netflix-christmas-day-nfl-streams-set-us-viewership-records-2025-12-31/ Why this matters now: live sports has become a rare appointment-viewing draw that can command higher advertising rates, helping streamers sell ads and keep subscribers engaged when churn risk rises. For Netflix, the timing is tight. Wall Street is heading into the company’s next earnings report looking for evidence that newer revenue drivers —