Reddit stock price steadies after Thursday’s rout as ad checks sting and earnings loom
Reddit shares rose 1% to $231.12 Friday, rebounding after a 9% drop the previous day and valuing the company near $43 billion. Investors are watching ad pricing and conversion rates ahead of Reddit’s Q4 earnings report on Feb. 5. RBC flagged weak feedback from smaller ad agencies, while Emplifi announced a deal to integrate Reddit’s Enterprise API into its brand tools.