Zeta Global stock jumps in premarket after OpenAI deal for Athena AI marketing agent
New York, Jan 6, 2026, 06:59 EST — Premarket Zeta Global Holdings Corp shares jumped 10.8% to $24.00 in premarket trading on Tuesday, after closing up 8.8% on Monday at $21.67. About 13.6 million shares changed hands in the prior session, above the stock’s recent daily pace. Investing.com The move puts the marketing-technology firm back in the spotlight as investors look for small and mid-cap names with a clear path to monetising artificial intelligence inside corporate workflows. Partnerships with large model providers have become a quick way for software companies to signal faster product cycles and broader capabilities. For Zeta,