Conversational AI and Voice Assistants – Key Developments (June–July 2025)
Amazon Alexa+ Rollout and Features: Amazon’s generative AI upgrade for Alexa – dubbed Alexa+ – entered broad early access by mid-2025. After a February launch event, Alexa+ was initially available to a limited group and reached over 1 million users by June theverge.com. Alexa+ is a next-gen voice assistant that is free for Amazon Prime members theverge.com. It brings much more conversational abilities and can perform complex tasks by orchestrating “experts” across services like OpenTable, Spotify, Uber Eats, and more aboutamazon.com aboutamazon.com. Early users report Alexa+ can remember personal details and handle multi-step requests far better than the old Alexa theverge.com theverge.com. However, Amazon is rolling out Alexa+ cautiously – only ~90% of promised features are live in the Early Access program, with some capabilities still under development theverge.com theverge.com. Amazon’s Devices chief Panos Panay has insisted on ironing out problems before a full release, given Alexa’s role in “millions of people’s daily lives” theverge.com. Notably, at Apple’s June WWDC, a smarter Siri was a no-show, underscoring how Alexa’s evolution has leapfrogged Apple’s assistant theverge.com.