JetBlue’s ‘first class’ push heats up as new JFK lounge signals premium pivot
JetBlue opened its first airport lounge, BlueHouse, at JFK’s Terminal 5 this month and confirmed plans for a domestic first-class-style cabin in 2026. Shares fell about 1% in premarket trading Monday. BlueHouse offers complimentary access to top-tier loyalty members and will expand to Boston Logan in 2026. JetBlue said premium revenue outpaced core product performance last quarter.