Procter & Gamble (PG) Stock Today: Analyst Upgrades, Tariff Pressures, and a CEO Change Set the Tone for 2026
December 24, 2025 — Procter & Gamble (NYSE: PG) is ending 2025 in a familiar role for markets: a defensive bellwether that investors watch closely for clues about consumer demand, pricing power, and how quickly households are trading down—or trading up—when the economy gets choppy. On December 24, 2025, with U.S. markets operating in a holiday-shortened session and broad indexes still hovering near record territory, P&G stock is trying to stabilize after a rough stretch that pushed shares toward early-December lows. Investopedia+1 Below is what’s moving Procter & Gamble stock right now, what Wall Street is forecasting, and the specific