Zeta Global stock jumps on OpenAI partnership, fueling short-squeeze chatter in AI trade
NEW YORK, January 5, 2026, 18:41 (EST) Zeta Global shares jumped nearly 9% on Monday after the marketing technology firm said it will collaborate with OpenAI to power Athena, a tool it says can answer marketing questions and recommend actions for teams. The announcement, made at CES 2026, included expanded beta access for Athena’s first two applications and a plan to launch the product to all customers by the end of the first quarter, the company said. “We’ve formed many partnerships throughout Zeta’s history, but none will be more instrumental than the one we are embarking on with OpenAI,” CEO