Coca-Cola’s New ‘Lift Up’ Packaging and Sicilian Bottling Revamp Signal a Massive Shift in Soda Sustainability
Coca-Cola’s European bottling network is in the middle of one of its biggest packaging shake-ups in years — and most shoppers will first notice it in the way they carry home a six‑pack. In the last few weeks, Coca-Cola HBC (the company’s major bottling partner in Europe) and its Sicilian bottler Sibeg have rolled out innovations that swap plastic shrink wrap and heavy film for fiber‑based handles, recycled plastics, and ultra‑efficient bottling lines. Together, these moves are designed to cut hundreds of tons of plastic and sharply reduce energy and water use — while keeping the familiar Coke, Fanta, and
