Apple commanded the tech spotlight with its annual product showcase – cheekily dubbed “awe-dropping” – on Sept 9, and the news reverberated through the week theguardian.com. CEO Tim Cook unveiled the iPhone 17 lineup, headlined by a brand-new iPhone Air model that pushes smartphone design to extremes. “Design is at the core of everything we do,” Cook said, calling the 5.6 mm thin iPhone Air the “biggest leap ever” for the device theguardian.com. Clad in a “spacecraft titanium” chassis and sporting a 6.5-inch display, the iPhone Air manages to be thinner than ever yet durable – executives promised its ultra-slim build is crack-resistant, with no compromise on battery life or wireless performance theguardian.com theguardian.com. Priced at $999 with pre-orders from Sept 12 and shipping Sept 19 theguardian.com, the iPhone Air joins refreshed iPhone 17, 17 Pro, and Pro Max models, all powered by Apple’s new A19 chips and iOS 26 software. The entire iPhone 17 family features camera upgrades – including a nifty Dual Capture mode that records video from front and rear cameras simultaneously theguardian.com. The front “Center Stage” camera now auto-tracks and can even film in landscape while the phone is held vertically apple.com, enabling creative selfie videos