BMW AG’s China Fight Just Got Harder as Neue Klasse EVs Take Beijing
BMW unveiled China-specific electric models, the iX3 Long Wheelbase and i3 Long Wheelbase, at Auto China 2026 amid a 10% drop in its China sales for Q1. The new models, part of BMW’s Neue Klasse platform, offer up to 1,000 km range under China’s CLTC test. Chinese competitors Geely and Nio are intensifying pressure on German premium brands. The new 7 Series with Neue Klasse tech launches globally in July 2026.