BMW AG’s China Fight Just Got Harder as Neue Klasse EVs Take Beijing
BMW AG’s latest move in China: the German automaker is spotlighting two electric models tailored for the local market—the iX3 Long Wheelbase and i3 Long Wheelbase—plus the new 7 Series, making their global debuts at the Beijing auto show. It’s a crucial moment for German luxury players trying to reclaim momentum in what’s arguably the world’s fiercest auto arena. All three launches are part of BMW’s Neue Klasse tech initiative.
