Spotify Hits the High Note on Pricing: Music streaming giant Spotify announced it will raise the monthly price of its Premium individual plan to €11.99 across numerous markets spanning Europe, Asia-Pacific, the Middle East, Africa, and Latin America reuters.com. The hike, effective in September, comes as Spotify pursues better profit margins. Investors cheered the move – Spotify’s shares jumped almost 8% on the news reuters.com reuters.com. The company credited prior price increases and cost cuts for helping it attain its first annual profit in 2024 reuters.com reuters.com. CEO Daniel Ek highlighted that Apple’s recent concessions have also been a “very positive uptick” for its business reuters.com. “Under normal circumstances, a price hike might raise eyebrows, but investors have benefited from Spotify’s growth,” noted one analyst, adding that the changes demonstrate Spotify’s confidence in its platform’s value. Subscribers will be notified by email ahead of the increase reuters.com.