Trade Desk stock ends the week flat near $37 as CPI and earnings season set the next test
New York, Jan 11, 2026, 17:45 EST — Market closed The Trade Desk, Inc. (TTD.O) closed Friday at $37.29, barely moving as investors brace for a week likely shaped more by inflation numbers than corporate news. Shares fluctuated from $36.63 to $37.65, with roughly 10.2 million shares traded. U.S. markets are closed until Sunday, leaving Trade Desk’s direction largely in the hands of rate forecasts and risk sentiment once trading kicks back in. Historically, a sharp CPI surprise—up or down—has shaken up higher-growth stocks, the types that investors value based on long-term cash flows. Trade Desk operates a self-service platform