War-Fueled E-Commerce Boom: Inside Ukraine’s Online Shopping Surge in 2025
In 2024 Ukraine’s online retail sales totaled about ₴239 billion (≈$6–6.5 billion), roughly one-third higher than 2023. About 11 million Ukrainians were online shoppers in 2024, with online purchases comprising about 16% of total spending and roughly 30 million adults as “active online consumers.” Rozetka generated about ₴45 billion in revenue in 2023 and commanded an estimated 45–50% share of the online retail market, hosting more than 12 million products and 20,000 active marketplace sellers. OLX is Ukraine’s most visited e-commerce site by traffic. Zakaz.ua fulfilled over 1 million orders in 2023, with an approximate ₴5 billion turnover. In 2025,