Inside Salesforce’s Generative AI Revolution: How Marketing GPT and Einstein GPT Are Reshaping CRM
Salesforce’s Marketing GPT and Einstein Copilot reached general availability in 2024, enabling AI-generated emails, segments, and insights in Marketing Cloud. Einstein GPT, launched in 2023, delivers generative AI content across Salesforce products using OpenAI models. Agentforce, introduced in 2024, surpassed $100 million in deals by mid-2025. Salesforce reports Data Cloud plus AI products generated about $1 billion in annual revenue.