Team Innovation backs Odd Not Even as Karan Aujla merch goes global and 21 Savage buzz spreads
MUMBAI, January 12, 2026, 15:48 IST Odd Not Even, a Mumbai-based lifestyle start-up, has secured a strategic investment from events firm Team Innovation as it tries to scale a culture-led fashion label and its artist merchandise work, the company said on Monday. Financial terms were not disclosed. (IFAB MEDIA (infashionbusiness.com)) The tie-up matters now because India’s live-events circuit is running hotter and bigger, and promoters are looking past ticketing for steadier money. Merchandise — licensed T-shirts, hoodies and accessories — is one of the few add-ons that can move across cities and also sell online to fans abroad. It is