Smartphone Wars 2025: Inside the Global Market Shake-Up, Trends, and Future Tech Disruptions
Global smartphone shipments reached 1.24 billion units in 2024, up 6.4% year over year, with revenues topping $500 billion. Samsung and Apple controlled about 40% of shipments in early 2025, while the top five vendors made up roughly 70%. India is projected to produce 20% of the world’s smartphones by 2025. The average upgrade cycle has lengthened to over 42 months.