Rolex Price “Crash”? Experts Say It’s Just a Healthy Correction
Rolex secondary market prices have dropped 20–30% from 2020–22 highs, driven by excess inventory and weaker demand. Mass-market sports models saw the steepest declines, while rare models held value. Despite the correction, average Rolex prices remain up 550% since 2010, with the Submariner rebounding to 92% of its peak. Retail demand stays strong, and official prices rose 8–13% in early 2025.