Streaming Wars 2025: Apple TV+ vs Amazon Prime Video vs Max – Who Wins on Price, Content & Quality?
Apple TV+ will cost $12.99/month in the U.S. by August 2025, with no ad-supported option and an estimated 20–40 million subscribers. Prime Video, included with Amazon Prime or $8.99/month standalone, added default ads in 2024 and has about 175 million users. Max, reverting to HBO Max branding in July 2025, offers plans from $9.99 to $20.99/month and reports 122.3 million subscribers.