P&G stock in focus after Crest toothpaste label change — what to watch before Jan. 22 earnings
NEW YORK, Jan 9, 2026, 20:06 EST — Market closed Procter & Gamble is changing the packaging and marketing for its Kid’s Crest toothpaste after Texas Attorney General Ken Paxton said label artwork encouraged unsafe fluoride use by children. Paxton said the rollout began on Jan. 1 and the company must keep the changes in place for five years. P&G said it was “fully committed to delivering safe, reliable products” and would ensure the artwork reflects recommended dosing levels for children, while Colgate-Palmolive reached a similar agreement in September. (Reuters) Why this matters now is less about one toothpaste box