Black Friday 2025: U.S. Shoppers Spend Record $11.8 Billion Online as AI and BNPL Reshape Holiday Spending
U.S. shoppers spent a record $11.8 billion online on Black Friday, up 9.1% from last year, according to Adobe Analytics. Mobile purchases made up over half of online sales. In-store sales rose just 1.7%, while e-commerce jumped 10.4%, Mastercard data show. Foot traffic to physical stores was mixed, with some firms reporting slight increases and others noting declines.