The Great Content Marketing Shake-Up: 10 Trends Defining 2025
By mid-2025, 73% of marketing teams used generative AI, and 62% of enterprise teams had formal AI guidelines. In Asia-Pacific, AI became fully integrated into personalized marketing. By late 2024, about 60% of Google searches ended without a click. The EU Digital Operational Resilience Act took effect for financial services in early 2025.