Bath & Body Works Stock (BBWI) Falls as Nightmare Collection Tests a $48 Million Store-Sales Gap
Bath & Body Works, Inc. shares fell 3.65% to $18.19 by 2:10 p.m. Eastern. New York trading remained open. The drop came as the retailer unveiled a Disney Tim Burton’s “The Nightmare Before Christmas” collection. The launch now faces a practical investor test: can seasonal buzz restore store traffic?
