Rivian shares rise as company announces R2 SUV launch date
Rivian Automotive shares climbed 7.6% to $16.36 by midday Friday, building on a two-day rally after the company picked June 9 for its first customer event for the R2 midsize SUV. The stock hovered close to session highs, with volume around 24.3 million shares. R2 is key for Rivian now, as the company needs it to get past its more expensive R1T pickup and R1S SUV and reach a wider set of buyers. Rivian aims for a bigger share of the U.S. EV market, which is largely led by Tesla's Model Y. Reuters said last month Rivian had started making the R2. Chief Financial Officer Claire McDonough told Reuters they were “encouraged by the reservations” for the new model.