Spotify stock falls as it rolls out new AI “prompted playlist” tool — what traders watch next
New York, Jan 22, 2026, 14:21 ET — Regular session Shares of Spotify Technology S.A. slipped roughly 1.5% to $494.71 in Thursday afternoon trading, lagging behind the broader market’s gains. Spotify’s shares fell amid efforts to steer free users into paid subscriptions, ahead of a February price hike in the U.S. The key issue remains balancing pricing power against subscriber losses, shaping the stock’s current trajectory. (Reuters) Traders have swiftly punished any hint of increased spending. Spotify’s AI rollout fits right into that discussion—new tools might boost engagement but could also drive up product and computing costs. Spotify has launched