Cookie Craze Alert: Crumbl Expands with New Stores, TikTok Hype & $2B Sale Talk
Crumbl will open nearly 100 new stores in 2025, including its first Maryland Eastern Shore location at Salisbury’s Commons mall, with a planned November launch. The chain operates about 1,070 North American outlets and is exploring a sale valued near $2 billion. Recent legal challenges include a class-action suit over marketing texts and child-labor violations at multiple franchises. Social media-driven flavor rotations continue fueling rapid growth.