MarTech Industry News & Trends (June–July 2025)
The number of MarTech solutions rose to 15,384 in 2025, up 9% from 2024, according to Chiefmartec. Snowflake and Acxiom announced a partnership to build an AI-powered marketing data environment. Salesforce launched Agentforce 3 with over 200 pre-built actions and Slack integration. Adobe expanded GenStudio with Firefly-powered image generation and a deeper partnership with Amazon Ads.