Apple’s Internal Talks on Acquiring Perplexity AI: Strategy, Reactions, and Implications
Apple executives Adrian Perica and Eddy Cue have met repeatedly with Perplexity AI to assess its technology, though no formal offer has been made as of June 2025. Perplexity’s latest funding round valued the startup at $14 billion, far exceeding Apple’s previous largest deal. Apple is considering the acquisition to strengthen its AI capabilities and explore an in-house AI search engine.