Netflix stock today holds steady as NFL Christmas game streams hit records, Warner Bros deal watched
NEW YORK, December 31, 2025, 16:47 ET — After-hours Netflix, which holds the rights to stream National Football League games on Christmas Day through 2026, said its holiday doubleheader set new U.S. streaming records, led by the Lions-Vikings game averaging 27.5 million viewers and the Cowboys-Commanders matchup averaging 19.9 million, citing Nielsen data. The stock was down 0.02% at $93.76 in after-hours trading, after ranging from $93.21 to $94.30 during the session. Reuters Why this matters now: Netflix is using live sports to deepen its advertising business, which depends on large, predictable audiences that marketers will pay up for. The