K-beauty lands at Sephora: Olive Young deal puts Singapore in the first wave
Sephora and South Korea’s CJ Olive Young will launch Olive Young-curated K-beauty zones in Sephora stores and online starting in late 2026, targeting the US, Canada, Hong Kong, and Southeast Asia. The move follows Sephora’s exit from South Korea less than two years ago after heavy losses, according to the Straits Times. Financial terms were not disclosed.