The 2025–2026 SEO Survival Guide: AI Search Shakeups, Google’s New Rules & How to Win Rankings
Google’s March 2024 Core Update cut low-quality, repetitive content in search results by 45%, according to the company. In May 2024, Google rolled out AI-generated summary answers on the SERP using Gemini. Bing’s integration of GPT-4 into Bing Chat pushed its global search share to about 3.5–4% by 2024. A Google indexing outage in December 2024 lasted about 16 hours.