Planet Fitness Stock Plunges After Weak Sign-Ups Trigger 2026 Guidance Cut
Planet Fitness shares fell 31% midday Thursday after the company cut its 2026 outlook, citing weaker first-quarter net member adds and lower same-club sales growth, now expected at about 1%. The company paused a planned Black Card price hike and withdrew its three-year forecast. Revenue rose 21.9% to $337.2 million, but net member growth slowed to about 700,000, down from 1 million a year earlier.