Netflix Earnings Preview: Why Wall Street Is Betting on Ads and Price Hikes
Netflix raised U.S. subscription prices on March 26, with its ad-supported plan now $8.99, standard $19.99, and premium $26.99. Wall Street analysts expect ad revenue to double to $3 billion in 2026, following $1.5 billion in 2025. The company reports earnings April 16, with investors watching ad growth and revenue after Netflix stopped disclosing regular subscriber numbers.