Apple stock barely budges after $599 MacBook Neo reveal as Wall Street weighs margin risks
Apple shares rose 0.1% to $263.94 after the company introduced the $599 MacBook Neo, its lowest-priced laptop to date. Pre-orders open Wednesday, with availability from March 11. The device features a 13-inch display, A18 Pro chip, and 8GB of memory, targeting budget buyers amid rising memory costs. The launch follows refreshed higher-end MacBook models announced a day earlier.